As a mom of two sometimes not-so-great sleepers, coffee with my dinner has become a necessity in order to stay awake for the nightly bedtime routines. Although not the influence for all consumers, it seems as though non-alcohol beverages have become a popular choice for many Americans. As bars and restaurants see a growing sect of consumers abstaining from alcohol beverages, operators are getting creative with their drink menus in order to encourage consumers to visit the establishment but for an alcohol-free evening.
In an August Insights from New York-based Nielsen titled “Many Americans Are Looking For A Bar Experience Without The Buzz,” the market research firm highlights that this movement is being driven by millennial consumers.