In today’s consumer-goods-driven market, shoppers have more and more opportunity to customize purchases. As consumers get more specific about what they want, brand owners are offering a broad set of products to meets those desires. For foodservice operators, new, specialty beverages are helping these innovators deepen their offerings to consumers.
“Functional ingredients continue to be a trend as they allow customers to tailor their beverages to their health and wellness needs,” says Hannah Spencer, foodservice analyst for Chicago-based Mintel. “In 2019, there is a functional smoothie to appeal to almost every health and wellness concern out there. Whether a consumer wants to perk up, calm down, brighten their skin, or improve hydration, there is a smoothie to help them meet their goal.