Los Angeles-based Koia, the plant-based protein beverage, announced distribution into 530 Target locations with expanded grocery across the Midwest, Northeast and Florida.
Koia’s five original flavors — Vanilla Bean, Cacao Bean, Coconut Almond, Cold Brew Coffee and Cinnamon Horchata — now are available for purchase for $3.99 in the refrigerated section.
With a mission to bring plant-based nutrition to the masses, Koia’s entrance into Target is another step forward in making the power of plants readily available to consumers, it says. Koia features 18 grams of protein and 4 gram of sugar in each bottle.
“We are working to ensure that consumers across the country are able to purchase Koia wherever they shop, and Target will be a pivotal partner in achieving these goals,” said Chris Hunter, Koia’s co-founder and chief executive officer, in a statement. “As the plant-based category continues to gain familiarity and popularity, we are excited to expand our retail availability nationwide into now 5,000 stores with Target.”
In January, Koia expanded its existing product offerings with Koia Keto, a new keto-friendly beverage line consisting of three flavors: Chocolate Brownie, Cake Batter and Caramel Crème. Koia Keto helps provide a fast source of clean fuel for the body and brain, with each of the ketogenic drinks containing 12 grams of plant protein, 0 grams of added sugar, and MCT oil that contains 14 grams of medium chain triglycerides. Koia Keto is available at Whole Foods Market and DrinkKoia.com