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New Packages

Bulleit Bourbon releases limited-edition tattoo bottles

Bottle designs created by four tattoo artists from around the country

Bulleit Bourbon released its Bulleit Bourbon Tattoo Edition bottles, a series of four unique tattoo designs on the Bulleit bottle, the company says. - Beverage Industry
(Image courtesy of Bulleit Bourbon)
October 17, 2018

Bulleit Bourbon released its Bulleit Bourbon Tattoo Edition bottles, a series of four unique tattoo designs on the Bulleit bottle, the company says. The bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in, it adds. Participating artists are Shawn Barber of Los Angeles; Jess Mascetti of New York; Thomas Hooper of Austin, Texas; and Jason Kundell of Portland, Ore. The collaborations mark the first time the Bulleit Bourbon bottle has been altered, transforming frontier-inspired bottles into collectable pieces of art, the company says. Each bottle includes a hanging tag that features a scanable QR code to access an interactive augmented reality experience, bringing each artist’s design to life digitally, it adds. “I’ve always thought the Bulleit bottle was badass because of its unique shape and iconic design,” said Shawn Barber of Memoir Tattoo, Los Angeles, in a statement. “Putting my own unique spin on it was a fun challenge because I didn’t want to mess with the style too much, but did want to share what L.A. means to me through my art. Bulleit gave me a lot of creative liberty and I’m proud of how it turned out.” Ed Bello, brand director for Bulleit added: “These are artists are some of the most talented people I’ve ever met. It’s an honor to work with people who share our passion for pushing boundaries on the frontier with such creativity, and to feature their art on Bulleit Bourbon bottles.” The limited-release bottles are available for purchase in each artist’s respective state, with select bottles available nationwide.

KEYWORDS: Artist Label Design bourbon limited-edition packaging

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