As the saying goes, “The numbers don’t lie.” When a canned wine brand grows more than 50 percent in a year, it’s clear that something is working. Whether it’s the wine’s terroir, packaging, price point or a combination of things, Union Wine Co. is listening to consumer demand and responding in turn.
The company first started canning its Underwood brand of wines in 2014. In the past 12 months, sales of the brand have increased by 52 percent, according to Ryan Harms, founder and owner of the Tualatin, Ore.-based winery. Building on the brand’s success, the company expects to continue its growth by putting 55 percent of its wine into cans.