Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.
The packaging also showcases vibrant colors that represent each of the different flavor varieties, the company says. “Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honoring our Brooklyn connection,” said Keli Roberson, marketing director of Brooklyn Food & Beverage, parent company of Brooklyn Crafted, in a statement.
“With ginger-flavored beverages on the rise, we are confident that our updated look will resonate well with our loyal consumers while providing us with new opportunities to continue expanding into locations nationwide,” Roberson added.
In addition to the rebrand, Brooklyn Crafted also extended its line of 12-ounce bottle formats to its existing Mango and Lemon Lime flavors and introduced a new Classic Ginger Ale in a 12-ounce bottle. Brooklyn Crafted’s full lineup is available in 7- and 12-ounce bottles.