Beverage companies continue to celebrate summer with new interactive campaigns
CORE Nutrition, purveyors of CORE Hydration premium pH balanced bottled water and CORE Organic, announced the roll out of a new national multimedia campaign featuring multi-platinum singer/songwriter, Demi Lovato. The 2018 Finding Balance campaign depicts how a balanced body performs better while inspiring fans of the pH balanced water to find balance in an unbalanced world. The Finding Balance with Demi Lovato campaign features an in-depth look at how Lovato balances all aspects of life, as she shares updates in four cheeky videos about building her empire, staying in shape and finding time for love with her fans on social media. From selling out arenas to crushing a training session, CORE’s new campaign highlights how Lovato is “sorry not sorry” for trying to juggle it all. “CORE and I have always shared a common point of view: be true to your core,” Lovato said in a statement. “In addition to keeping me hydrated so I can perform at my best, CORE encourages people to stay true to who they are by finding balance in everything they do.”
Consumers typically enjoy a cold beer and pizza together, but two Wisconsin-based companies are taking that pairing to a new level. Beer Hall Pizza and Lakefront Brewery invite consumers to “tap into the experience” and enjoy a first-of-its-kind frozen pizza with a craft beer-infused crust. The new product is being sold in grocery stores, convenience stores, taverns and hospitality locations throughout Wisconsin and parts of Minnesota, the companies said. “Beer Hall Pizza brings together two products that naturally go together and that everyone loves,” said Alan Lee, founder and president of OvenWorks Pizza, in a statement. “Pizza and beer are one of the most popular food and beverage combinations and now our customers can enjoy both at once.”