For the second consecutive year, bottled water was named the No. 1 beverage in the United States, by volume, according to New York-based Beverage Marketing Corporation (BMC). As consumers thirst for the hydrating benefits of water, they also are reaching for new flavors, varietals and types of bottled water, experts say. In fact, 54 percent of consumers who are drinking more water than they were three months ago are trying other types of bottled water, says Chicago-based Mintel in its September 2017 report titled “Plant waters flourish, boast added benefits.”
The market research firm highlights that natural plant waters, including coconut, pure maple, watermelon and rose, provide electrolytes, antioxidants and value-added qualities that tap water cannot.