In the flavors market, numerous factors come into play before suppliers or brand owners are willing to formulate with new options. Yet, when trying to anticipate what consumers will want, the best way always is to listen to them.
Through its portal Trendscope, Black Swan Data identifies, prioritizes and predicts trends using data science. The algorithm allows the data firm to pinpoint whether an item is mature or emerging as well as predicts the longevity of such items.