The legalization of marijuana has been on the forefront of our society for some time now. Nine states and Washington, D.C. have legalized cannabis for recreational and medical use, while 29 states have granted medical legalization. But how are beverage businesses adapting to this trend?
Companies throughout the United States are developing cannabis-infused beverages, which they believe will enable them to better compete with beer products. For example, Evergreen Herbal distributes and produces cannabis-infused beverages. Vice President of Marketing David Paleschuck states in an interview with the Canadian Broadcasting Corp., “I see cannabis-infused beverages right next to beer and wine and other alcohol products in restaurants and other establishments where adults are served.” Although Evergreen Herbal only distributes in the Washington state, Paleschuck thinks that it’s only a matter of time until the product is more widely available.