Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Distribution

Tire manufacturers showcase innovations for beverage delivery

Tires help to optimize delivery and fuel efficiency

By Jeff Cioletti
Continental ContiConnect Digital Tire - Beverage Industry
Continental’s ContiConnect digital tire monitoring platform was developed to make fleets safer, more efficient and more intelligent. (Image courtesy of Continental/Jeff Cioletti)
February 27, 2018

Although tires aren’t always the first items distributors think of when optimizing delivery and fuel efficiency, their role in getting cases safely and cost-effectively from points A to B cannot be overstated. “Beverage trucks operate in tough environments,” says Donna Murphy, B2B business segment manager for Michelin. “When challenges arise from a tire maintenance perspective, downtime becomes the focus.”

Reducing downtime involves a number of tire-related factors, from minimizing wear and under-inflation to developing new technologies that make tires less vulnerable to impact.

However, it’s never a one-size-fits-all proposition. Manufacturers increasingly are tailoring tires to a broad spectrum of delivery environments.

“Fleets are looking for application-specific tires and are looking for a variety of performances including long mileage, fuel-efficiency and retreadability, as well as traction and impact resistance,” Murphy notes.

 

Michelin

Michelin offers a number of solutions for a variety of beverage delivery vehicle classes:

■ Introduced last June, Michelin calls its X Multi D a next-generation regional drive tire that offers “first-class performance,” designed to excel in high-torque applications. Murphy notes that it delivers the maximum tread life, traction and casing durability that beverage fleets demand.

■ The Michelin XPS RIB is an all-steel, all-wheel position light commercial vehicle tire designed to deliver exceptional mileage and retreadability for fleet operations.

Michelin’s products include extra-strong curb guards that help protect side walls against impacts and abrasions. They also feature solid shoulders optimized for high-scrub applications.

 

Bridgestone Firestone

Bridgestone’s R268 Ecopia is an all-position/steer radial designed for “rigorous, severe, high-scrub environments” in regional delivery applications, the company says. The tire is EPA SmartWay-verified and California Air Resources Board (CARB)-compliant and offers fuel efficiency, long wear and retreadability.

The protective features in the R268’s casing help it resist damage from curbing and maneuvering scrub, contributing to a long tread life. The following are additional features:

■ Wave channel design to help reduce groove bottom strain and combat irregular wear.

■ Optimized rib distribution, proportioned for added stiffness, helping to reduce irregular wear throughout.

■ NanoPro-Tech compound limits energy loss for improved rolling resistance and fuel efficiency.

■ High-scrub tread compound, designed to enhance resistance to tread scrubbing to increase tread life.

 

Continental Tire

Continental launched the Conti CrossTrac HA3 line, optimal for beverage distribution fleets, it says.

The tires feature a rigid belt package with full-width top belt and extra sidewall protection for increased durability. Their zig-zag center groove geometry increases the number of biting edges for increased traction, it says. The Conti CrossTrac HA3’s pyramidal stone ejection system also is designed for maximum casing protection.

The tires are built on the company’s proprietary 3G Casing for maximum retreadability. The enhanced 3G casing design improves rolling resistance by reducing deflection and heat build-up, and the wider platform allows for wider and deeper treads, it adds.

There’s also an extra 3 mm of sidewall protection, which helps protect against curbing, cuts and abrasions.

Also new from Continental is the ContiConnect digital tire monitoring platform. The new tech platform enables fleet managers to replace manual and routine tire care with automatic and targeted care, the company says.

Tire data is collected via sensors mounted on the inner liner to prevent damage from curbing, minimize theft and ensure that the sensors can accurately measure tire temperature and pressure without interference from braking system heat, it says.

Continental’s tire sensors are able to detect creeping air loss, a major contributor to tire failure. The sensors enable fleet operators to identify a problem before pre- or post-inspections, minimizing the risk of tire-related breakdowns on the road.

Fleet managers instantly can access, via a web portal, low-pressure alerts, track data throughout time, and review reports and analytics for all sensor-equipped tires.

 

Hankook

Hankook’s DH07 tire, designed for regional delivery and pick up, features a wider three-channel zig-zag groove to prevent stone drilling. It also features stone ejector technology to further cut down on drilling and minimize tire tearing, the company says.

Its shoulder block and lug design helps protect against cracking from external shocks. Additionally, the tread design has self-cleaning properties, it says. Other key elements include a dynamic belt structure, where the belts’ motion is minimized to reduce heat generation, as well as an improved bead profile to foster greater retreadability, it adds. BI

KEYWORDS: beverage fleet fleet maintenance Tires

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Monster Strawberry Shot

Monster Energy’s new flavor inspired by dirty soda trend

 a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

2026 Bottler of the Year: Gillette Pepsi Companies

poppi Shirley Temple flavor

poppi commences new year with Shirley Temple flavor launch

Vote for your favorite new product

What's your favorite New Product of the Month!

Have your say in what makes it to the top this month!
Vote now for your favorite product of the month and help us celebrate excellence.

VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

bottler of the year box

Related Articles

  • ContiPressureCheck tire pressure monitoring system.

    The 2019 beverage delivery tire guide

    See More
  • Cooper PRO Series LHT Trailer Tire.

    Tire manufacturers improve performance with latest models

    See More
  • Cooper Tire

    Tire manufacturers will help shape the future of America’s infrastructure

    See More

Related Directories

  • ORTEC

    For more than 40 years ORTEC has supported beverage manufacturers and distributors worldwide. Our Beverage Suite of Loading and Routing solutions allow our customers to continuously improve their business results by enabling them to predict, prepare, plan, execute, monitor, and improve their operation.
  • Genuine Parts Company- NAPA Auto Parts IBS Div.

    By partnering with NAPA Integrated Business Solutions, beverage companies can simplify fleet maintenance, reduce downtime, and standardize automotive parts sourcing. Our approach delivers faster repairs, predictable costs, and nationwide support—keeping distribution vehicles moving, shelves stocked, and operations focused on producing, bottling, and delivering beverages efficiently across complex regional supply chains.
  • Genuine Parts Company

    By partnering with NAPA Integrated Business Solutions, beverage companies can simplify fleet maintenance, reduce downtime, and standardize automotive parts sourcing. Our approach delivers faster repairs, predictable costs, and nationwide support—keeping distribution vehicles moving, shelves stocked, and operations focused on producing, bottling, and delivering beverages efficiently across complex regional supply chains.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing