Helping products stand out on store shelves while providing value-added solutions, packaging materials manufacturers continue to stretch their capabilities to give beverage-makers dramatic labels that feature eye-catching colors, specialty inks and soft-touch finishes that connect with consumers.
With an ability to cover a range of bottle shapes with 360-degree graphics, shrink and stretch labels have a favorable impact on brand marketing, says Louis Iovoli, senior vice president of Rochester, N.Y.-based Hammer Packaging.