During the past several years, technological advancements have produced many exciting marketing opportunities. Virtual reality is one innovation that is being embraced by brands and consumers alike.
Recently, I attended a cocktail hour hosted by London-based Sipsmith Gin. Among the opportunities for attendees to learn about the brand was a virtual reality tour of its distillery in London. Guided by Co-founder Sam Galsworthy and Master Distiller Jared Brown, users learned about how the product is made and experienced the location in which it is made.