As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
For example, “Ad Week” published an infographic titled “What millennials want online and off,” that offered insights from Montreal-based LaunchLeap, which surveyed a panel of 18- to 35-year-olds about their online and offline advertising consumption preferences.