The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
In the beverage market, predicting what trends will emerge, which will fizzle out or which ones will gain momentum can be a valuable tool as companies invest in their research and development (R&D) operations. In Beverage Industry’s New Product Development Outlook 2016 Study, respondents indicated which trends they think will be the most popular in 2017.