Wyler’s Light drink mixes unveiled refreshed, redesigned packaging for its family of drink mixes, which now are available in 16 flavors, including Blueberry Lemonade, Cherry Limeade, Peach Iced Tea and Raspberry. Haugaard Creative created the fresh, contemporary look and feel, while making sure the brand still resonated with core consumers, it says. The Wyler’s Light logo was refreshed by making the outline a lighter blue and incorporating a subtle “swoosh” graphic element to the lockup, which helps the brand appear more lightweight, fresh and natural, it adds. A contemporary, casual font in the sub-line treatment further supported the brand proposition, while the water splash — the motif of the product line graphics — anchors the architecture and serves as a strong focal point, the company says. Additionally, strong and vibrant background colors, along with imagery of fresh fruit, elevates “great taste” and helps differentiate flavors, it adds.
Wyler Light unveils refreshed packaging design
New logo, graphics feature water splash
September 15, 2016