David Nicholson Whiskey launches packaging redesign for two bourbons

Packaging redesign features label redesign on new glass bottles

David Nicholson Whiskey unveiled a brand refresh for two of its whiskey varietals. (Image courtsy of Luxco)

August 15, 2016

David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says. The refreshed packaging includes a sleeker, contemporary 750-ml glass bottle; a cleaner label design; the addition of a natural cork; and embossing on the shoulder of the bottle, it adds. “David Nicholson 1843 is still made according to the original recipe and offers a smooth, wheated Kentucky Straight Bourbon Whiskey with hints of vanilla and oak,” said Fletch Buchman, brand manager at Luxco, in a statement. “For David Nicholson Reserve, with the rye mash bill, we achieved a more complex toasted rich flavor and a spicier bourbon.” David Nicholson Reserve has a suggested retail price ranging between $34.99 and $39.99, while David Nicholson 1843 retails between $29.99 and $34.99.

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