Home » Stella Artois, Shock Top host marketing events
Shock Top, in partnership with Camp No Counselors, is inviting legal-drinking-age adults to text or upload photos of how they Live Life Unfiltered for a chance to win a weekend camp getaway at three scenic locations: Aug. 25-28 in Kerryville, Texas; Sept. 15-18 in Lake Wales, Fla.; and Sept. 20-Oct. 2 in Valencia, Calif. Campers will stay in cabins and have access to fun camp-like activities, including archery, a ropes course, water trampoline jumping, beach volleyball, tie-dying clothing, a slip 'n slide, cabin "color wars" and evening merriment, the company says. In addition to chef-prepared gourmet food, guests can enjoy campfires, talent shows and parties that go late into the night. “Shock Top is all about living life unfiltered, embracing real talk and experiences without pretension or labels, and Camp Shock Top brings this experience to life for people like never before,” said Jake Kirsch, vice president of Shock Top, in a statement. One thousand adults will be selected, it adds.
Custom sneaker artist Dan “Mache” Gamache, of Mache Custom Kicks, designed a bold and unique custom sneaker in partnership with Brisk that was inspired by John Juan, the Brisk character featured on the Pineapple Passionfruit packaging, the company says. “At Brisk, we are driven by creativity and self-expression, and Mache’s passion for art and sneakers lives up to that bold and unique attitude,” said Jayanthi Raja Segaran, director of marketing for Brisk Iced Tea, in a statement. Only a few pairs of the limited-edition sneakers will be created; they will not be available for purchased. Fans can win them by entering one of two sweepstakes separately hosted by UPROXX and Nice Kicks. Mache and John Juan also teamed up to bring fans a making-of video detailing the creative process behind the sneakers.
Beverage Industry’s August issue, discover how craft spirits are embracing “local” and innovation in our cover story. Up next, get insights into how the pandemic has ended up benefiting the club store channel, and impacted beverage research and development by spurning importance of immune-boosting ingredients. Among the latest in new products and packaging, get an exclusive look into citrus ingredients, energy drinks, and how technology and sustainability trends are driving beverage manufacturing and innovation.