Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.
BODYARMOR, a brand of Queens, NY.-based BA Sports Nutrition LLC, was co-founded by Repole and Lance Collins in 2011. After a test run on the West Coast, the premium sports drink line officially launched in 2012.