BluePrint launches Kombucha Drink line in Whole Foods, Sprouts
Line combines organic juice with fermented tea
BluePrint, a brand of New Hyde Park, N.Y.-based Hain Celestial Group, announced the launch of a new line of certified USDA organickombucha drinks. Currently, the line is available at Whole Foods Market and local retailers in the New York Tri-State area and will be in Whole Foods Market Midwest- area stores starting in September. Additionally, starting Aug. 25, BluePrint Kombucha Drinks will be available in Sprouts Farmers Market locations, it adds.
The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits including digestion and immunity, the company says.
“Our dedicated BluePrint consumers have been asking for a kombucha product. We know they are on-the-go and need solutions to fit their lifestyles,” said Alex Galindez, general manager of BluePrint, in a statement. “When small-batch brewed kombucha is blended with our crafted, organic cold-pressed juice, we think it truly is ‘magic in a bottle.’ BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives — organically.”
BluePrint Kombucha Drink varieties blend organic fruits and vegetable juices with reinvigorating ingredients, creating a combination for an energizing, on-the-go beverage, the company says. The line is comprised of four varieties that are combined with kombucha:
· Kale-a-lu-ya: A combination of kale, spinach and parsley juice offers an excellent source of antioxidant vitamin A.
· Miss Tang: Lime, lemon and ginger juice combined to support the immune system.
· Raise the Roots: A blend of beet, carrot and ginger juice helps to maintain stamina and is packed with vitamin A.
· Sweet Heat: Ginger, apple and lemon juice are mixed with a cayenne pepper kick to help reset and re-energize.
Each 14-ounce bottle will sell for a suggested retail price of $3.49 a bottle.