Naked Juice, a brand of PepsiCo, added Rainbow Machine, a blend of seven fruits and veggies, to its line of juice smoothies. 

KOIA has recently launched Koia Fruit Smoothies, which contain only 9 grams of total sugar per bottle, which is about 80 percent less sugar than leading fruit smoothie brands, it says.

ReHARVEST Provisions has launched ReBLEND, a new line of frozen wellness shot pops.

INVO Coconut Water introduced its newest product: INVO CoCo Collisions.

Biotta Swiss Juices released its newest premium organic juice: Apple Beet Ginger juice. 

Carolina Global Brewing, Charlotte, N.C., announced the launch of its new, all-natural flavored malt beverage product line: Juicebar Cocktails. The new products combine fruits, vegetables and herbs into a ready-to-drink (RTD) cocktail blend. The new line will be available in two flavors: Carrot Aloe Mango, which is 4.9 percent alcohol by volume (ABV), and Pineapple Lime with Cilantro, which is 4.7 percent ABV, the company says.

Kayco expanded its beverage portfolio with the introduction of Beetology, a line of organic, cold-pressed juices. 

BluePrint, a brand of New Hyde Park, N.Y.-based Hain Celestial Group, announced the launch of a new line of certified USDA organic kombucha drinks. Currently, the line is available at Whole Foods Market and local retailers in the New York Tri-State area and will be in Whole Foods Market Midwest- area stores starting in September. Additionally, starting Aug. 25, BluePrint Kombucha Drinks will be available in Sprouts Farmers Market locations, it adds.

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.

Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.