Regardless of a beverage's content or packaging, a plastic or metal cap or closure is necessary to keep the packaging spill-proof and contents fresh. Thus, beverage-makers are committed to giving consumers caps that are easy to open, tamper-resistant and biodegradable while still communicating the brand’s identity by using a variety of colors, shapes and graphics.

Indianapolis-based Closure System International’s (CSI) Global Marketing Services Manager Jane Haywood-Rollins notes that a handful of macro trends that are contingent on diverse demographics and changing lifestyles are influencing consumer purchasing decisions. “The world’s population of people 60 years of age and older is growing,” she says “…This demographic group is often faced with economic and health-related challenges that packaging and beverage companies should address.