Small-scale farmers are a vital link in global supply chains, producing more than 70 percent of the world’s food. Anyone whose supply chains include smallholder farmers will know that many challenges can emerge in communicating and driving sustainability at a producer level. The majority of smallholder farmers in Africa, Latin America and Asia also live in remote areas, making it difficult to communicate with farmers or gain insight into issues arising at the producer level of a supply chain.
In a world where sustainability increasingly is important to consumers, it is vital that companies increase transparency, sustainability and traceability of their products. To improve sustainability from the producer level, tools are becoming available that allow communication with these farmers.