Schweppes releases Dark Ginger Ale in time for the holidays
New product adds more ginger flavor
Just in time for the holiday season, Schweppes, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced it is releasing Schweppes Dark Ginger Ale. Tapping into an increasing demand for stronger flavors, Schweppes Dark Ginger Ale offers a bolder, darker and richer flavor experience while maintaining the traditional, refreshing ginger ale taste, the company says.
"Ginger ale is a classic and favorite beverage during the holiday season, which makes it the perfect time to introduce the new Schweppes Dark Ginger Ale," said Scott Smith, brand manager for Schweppes, in a statement. "Our goal is to give consumers more of what they already love by providing this refreshing option that taps into a growing flavor trend."
Schweppes Dark Ginger Ale now is available in 2-liter bottles at most major retailers in the Northeast, including Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island as well as in New Jersey, New York and select regions in Pennsylvania. Additional package offerings of Schweppes Dark Ginger Ale will be available in spring 2016, the company adds.