Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns. Based on this year’s Best Packages of 2015 poll, the readers of Beverage Industry think communication is a key element when it comes to packaging and the path to purchase.
The Beverage Industry editors examined this year’s new products and package redesigns and narrowed the list to our Top 10. These packages were then put to a reader vote on bevindustry.com. After examining the 4,314 votes cast by you, the readers, the following Top 5 packages were the Best Packages of 2015.