iTi Tropicals Inc., Lawrenceville, N.J., announced the launch of its new website (, which was created to provide an enhanced user experience, information resource and service offering.  The new website features a fresh graphic design, improved navigation and functionality, and a cutting-edge corporate video, the company says. 

The revamped website, focused on optimal usability and contemporary style, reflects the company’s continued mission to stand firmly on the frontlines of innovation, it says. The primary objectives for the site are to offer the user optimal ease-of-navigation and visual appeal. The overall graphic design is bold, bright and modern, featuring vivid colors and artistic photography, it adds.  Information is readily available including product samples and facts, company background and news, customer resources and employment opportunities, it adds.

“Established in pre-internet1988, we’ve been technology early adapters for nearly three decades,” said Gert van Manen, president of iTi Tropicals, in a statement. “Our new website marks our latest initiative to most efficiently and effectively deliver our customers business-critical information, products and services.”

A new iTi corporate video, launching simultaneously on the website, is a 90-second animation-style film designed to convey the company’s culture and provide a brief overview of its history, organizational structure, products and services, it says. Narrated by President Gert van Manen, the audience learns firsthand about how his distinct vision, corporate mission and personal passion support iTi customer  success,  it adds. 

 “Our website overhaul is only the first step in our plan to elevate our customer commitment to the next level by consistently offering the latest technology, products and service innovations,” van Manen said. “We encourage our customers to stay tuned for the exciting new developments that are coming soon.”