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Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state. Every month this year, Shock Top will fund a water-saving invention on Indiegogo, the company says. To kick things off, Shock Top will deliver $100,000 in funding for Drop-A-Brick 2.0, a modern, eco-friendly innovation that sprang from the classic drought tactic of placing a real brick in a toilet’s tank to save water. Today’s Drop-A-Brick is made from rubber and improves flushing performance, while saving about 50 gallons a week. By funding a 2.0 version, Shock Top will help save millions of gallons of water across California each year. In fact, 30,000 Drop-A-Bricks in toilets will save enough water for nearly half a million people to drink water for an entire year, the company says.