Iconic Brands worked with actor and celebrity Chazz Palminteri to launch its 100 percent Sicilian vodka —BiVi Vodka. The vodka, as well as the logo design, was inspired by Palminteri’s friendship with Frank Sinatra, the company says. After Sinatra shared a martini olive with Palminteri, he learned that it was a Rat Pack tradition and symbolized great friendship. Through his collaboration with Iconic Brands, BiVi Sicilian Vodka is a representation of Palminteri’s Sicilian roots as well as a way to keep the Rat Pack tradition alive, it adds. The 40 percent alcohol by volume spirit is available in 750-ml bottles for a suggested retail price of $29.99 in New York, New Jersey, Rhode Island, Massachusetts, Illinois, Nevada, Florida, Connecticut and Georgia.
Iconic Brands, Amityville, N.Y.
Distribution: Select markets
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