Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
Beverage manufacturers and their partner closure suppliers are meeting today’s consumer needs for a customized end product that’s on brand, easy to use, and at a lower price point. Success starts with the right solution, and many product preservation factors and cap styles need to be considered for closures to accommodate needs of the manufacturer and ultimately the end consumer, says Sheila Heath, director of marketing for Crown Closures North America, a business unit of Crown Holdings Inc., Philadelphia.