Changes come as spirits company approaches 80th anniversary
Just before its 80th anniversary, the former Heaven Hill Distilleries Inc. unveiled a new corporate name, Heaven Hill Brands, and a new logo that captures the Bardstown, Ky.-based company’s evolution from a leader in American whiskey production to the nation’s sixth-largest distilled spirits supplier, it says.
“Although some people may still think of us primarily as a bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category,” said Heaven Hill Brands President Max L. Shapira in a statement. “Our new name and logo illustrate that broader identity and will properly position us for the next 80 years.”