Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging. Throughout the 2014 college football season, Ole Smoky will sell bottles of its Hunch Punch Lightnin’, White Lightnin’, Blackberry, Moonshine Cherries and Sweet TeaOrange moonshine flavored moonshines with special-edition Tennessee orange labels, in addition to orange tailgating gear, at its Gatlinburg, Tenn., distillery. To launch the orange labels, Ole Smoky hosted a kick-off party Aug. 30 that featured University of Tennessee All-Pro Jamal Lewis, football trivia and moonshine.