Earlier in the year, General Mills Inc.’s Yoplait brand launched two beverage-inspired limited-edition flavors: Yoplait Original Peach Sweet Tea and Yoplait Light Margarita. Similarly, Mondelez International added Oreo Root Beer Float to its limited-edition line, complete with root beer and vanilla crème filling. The lineup also has included varieties inspired by limeade and strawberry milkshakes.
Moving from sweet to savory, condiments also are getting an extra kick from the beverage segment. Ravenswood Winery partnered with Jojo’s Sriracha, a small-batch producer of handmade chili sauces, to create Ravenswood Chili Sauce with Petite Sirah and Ravenswood Chili Sauce with Zinfandel.