Beth Bloom

Beth Bloom is a food and drink analyst for Mintel, a global supplier of consumer, product and media intelligence. For more information about Mintel, visit mintel.com.

Beverages inspire limited-edition food launches

Beverage, food brands can benefit from co-branding

Beth Bloom

September 15, 2014

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Earlier in the year, General Mills Inc.’s Yoplait brand launched two beverage-inspired limited-edition flavors: Yoplait Original Peach Sweet Tea and Yoplait Light Margarita. Similarly

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

Beth Bloom

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Beverages inspire limited-edition food launches

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