series, four of the cans in this packaging series feature updated renderings of “Transformers” characters Optimus Prime and Bumblebee in various poses. Fans also can pick a side with collector’s edition Big Red Zero Autobot and Decepticon themed cans. Also as part of Big Red’s “Transformers” promotion, the soda brand is hosting a $25,000 sweepstakes, which gives fans the chance to win “Transformers” collectable figures, Hasbro toys inspired by the movie, T-shirts, DVDs, posters or a cooler that transforms into a picnic table.
Big Red Soda partners with 'Transformers' for movie-themed packaging
Consumers can choose their side with Autobot, Decepticon cans

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