Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeer

Lagers lead with beer drinkers, according to Anheuser-Busch survey

St. Louis-based company toasts National Lager Day

news
December 9, 2013

This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.

American lagers make up 75 percent of today’s overall beer category, and Anheuser-Busch’s sales represent 63 percent of the category, the company says citing data from Chicago-based Information Resources Inc. Two of the company’s flagship lagers, Budweiser and Bud Light, are consistently among the world’s leading brands, Anheuser-Busch says.

The National Lager Day survey of more than 600 beer-drinking Americans of legal drinking age shows a preference for lager by a wide margin over ales with the majority citing lager’s crisp flavor as the reason. Specifically, it found that beer drinkers prefer lagers two-to-one compared with pale ales and three-to-one compared with India Pale Ales and stouts. It also found that two-thirds of beer drinkers like the crisp flavor of lager more than beers with bitter, sweet or fruity flavors. When it comes to serving style, 38 percent of respondents say enjoying beer in a glass bottle is best, while 32 percent prefer beer on draught.

“It’s great to see excitement for lagers reaffirmed through the survey results,” said Pete Kraemer, head brewmaster of Anheuser-Busch, in a statement. “They are the most challenging beers to brew but also the most rewarding … Lagers have a crisper, cleaner taste than traditional ales and require an immense amount of attention during the brewing process. For our brewmasters, the ultimate measure of quality is taste, which is why we taste every batch of beer at every step in the process. The consistent quality of Budweiser and Bud Light are a testament to the talent and training of our brewmasters.

“There is nothing I enjoy more than the light, refined flavor complexity of an American lager,” Kraemer continued, “I encourage everyone to raise a toast to America’s favorite beer style on National Lager Day.”

Anheuser-Busch kicked off its National Lager Day celebrations Dec. 9 in New York when the mobile Budweiser Brewmaster Tour stopped at Pier 86 at the Intrepid Sea, Air & Space Museum from 10 a.m. to 5 p.m. Eastern Time. Launched this fall, the Budweiser Brewmaster Tour brings brewmasters behind every bottle, can and keg of the company’s American lagers to cities across the country. The mobile brewing experience provides consumers their own taste of the art, science and passion that goes into making Budweiser, it says.
 

KEYWORDS: alcoholic drinks Anheuser-Busch Budweiser lager

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Samuel Adams can

    Samuel Adams releases lager infographic

    See More
  • Anheuser-Busch

    Anheuser-Busch campaign encourages Americans to get vaccinated

    See More
  • Beverage News

    Tilray Brands to acquire 8 beer, beverage brands from Anheuser-Busch

    See More

Related Products

See More Products
  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing