Lagers lead with beer drinkers, according to Anheuser-Busch survey
St. Louis-based company toasts National Lager Day
This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.
American lagers make up 75 percent of today’s overall beer category, and Anheuser-Busch’s sales represent 63 percent of the category, the company says citing data from Chicago-based Information Resources Inc. Two of the company’s flagship lagers, Budweiser and Bud Light, are consistently among the world’s leading brands, Anheuser-Busch says.