Dematic, Grand Rapids, Mich., announced that it is expanding its West Coast operations to address customers' needs to continue to localize distribution and deliver goods more cost and time efficiently to consumers. Pat Fitzpatrick was appointed as general manager to lead the Western expansion efforts. In his new role, he is responsible for managing the sales and engineering efforts in California, Oregon, Washington, Idaho, Nevada, Arizona, Alaska and Hawaii. The company also is adding 10-20 engineers and support jobs at its new office located in Orange, Calif.