Beverage R&D company visits Beverage Industry office
At the 10th anniversary of its Innovation Roadshow, team members of Philadelphia-based David Michael & Co. took the company’s flavor innovations on the road to share with clients, educational institutions and media across the country. Starting Labor Day weekend, The Great Escape to Innovation RV began its two-month tour of the Midwest, highlighting its latest creations in order to showcase its focus on innovation. The team also toured the Northeast this summer and plans to tour the Southeast in early 2014.
At its stop at the Beverage Industry office in mid-September, the David Michael team offered samples of some of its latest beverage flavor creations. Featuring a patriotic flair, one of the presented items was a Red, White & Blue Honeysuckle-flavored ready-to-drink (RTD) tea. Featuring red rooibos tea, white tea and Natural Blue Honeysuckle Flavor With Other Natural Flavors (WONF), the tea drink uses the health halo surrounding blue-colored honeysuckle berries to bring the superfruit into the spotlight. Highlighting the coconut water trend, the team also presented a fruit-and-veggie drink featuring the hydrating properties of coconut water. Also available was a Peaberry Coffee Cola energy shot. This beverage blends Natural Cola Flavor WONF with Natural Flavor “Peaberry Coffee Type” to incorporate coffee and energy drink trends.