Complex Beverage refined the profile and characteristics of its Lettuce Tea ready-to-drink brand by upgrading its design appeal. In this revision, the natural lettuce light green color was adopted to highlight the label graphic background. In a similar effort, the front label banner showcases the Lettuce Tea name in a Chow Mein scripted font to highlight the natural attributes of the brand and deliver on its health and wellness promises, the company says. The new label can be found on the brand’s Apricot, Mango and Strawberry varieties as well as its latest addition, Pomegranate.
Lettuce Tea’s revamped label
June 14, 2013