Nestlé Waters North America’s (NWNA) Arrowhead 100% Mountain Spring Water brand introduced its 500-ml ReBorn bottle, made with 50 percent recycled polyethylene terephthalate (rPET), in the Eco-Shape bottle design. By producing the ReBorn bottle, the brand will save resources and use 15 percent less energy than it takes to produce bottles from all-new materials, according to the company. Given the widespread distribution and availability of the Arrowhead brand on the West Coast, this bottle will help to increase awareness and educate the public about the value of recycling, it adds. RPET plastic maintains the durability, safety and reusability of virgin PET and does not affect the taste or quality of the water, NWNA says.
Arrowhead spring water ‘ReBorn’
January 15, 2013