Rica juice drinks, a popular line of juice drinks in the Caribbean imported by Global Trade Bridge Corp., made its debut in the United States. Rica juice drinks are targeted at the Hispanic market, and feature Spanish text on the package. The brand comes in Orange, Pear, Mango, Pineapple Guava, Fruit Punch, Cocktail Nectars and Kiwi Strawberry varieties. A 1-liter carton has a suggested retail price of $2.

Global Trade Bridge Corp., New York City
Telephone: 212/709-8125
Internet: www.gtbridge.com
Distribution: Select markets
Ingredients: Rica Naranja: Pure filtered water, sugar, orange juice from concentrate, citric acid, ascorbic acid, CMC, natural and artificial flavors, and FD&C Yellow No. 6.