The 1980s commercial tagline: “Milk. It does a body good” helped to educate the American population about the health benefits of milk. However, the wellness-boosting nutrients found in milk, such as calcium and vitamin D, are not limited to what you find in the dairy aisle at the local grocery store. Increasing education about the importance of nutrients for bone health has expanded in the beverage marketplace to provide consumers of all ages and demographics the ability to give their bones what they need.
Although they are typically associated with the need for developing and strengthening bone mass, the 55 and older demographic is not the only one that should be concerned about bone health. According to the National Osteoporosis Foundation (NOF), Washington, D.C., about 85 to 90 percent of bone mass is acquired by age 18 in girls and age 20 in boys.