They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.
One of the top reasons shoppers buy juice drinks is for their better-for-you attributes, says Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago. For instance, many juice brands feature no-sugar-added claims or are fortified with vitamins, she notes. Almost half of U.S. consumers who buy 100 percent juices look for no-sugar-added varieties, according to Mintel’s January 2011 “Juice and Juice Drinks” report. And,40 percent of people who buy 100 percent juices look for vitamin- or nutrient-enhanced formulations.