Absolut, a brand of Pernod Ricard USA, added a variety inspired by San Francisco to its lineup of limited-edition, city-inspired flavors. Absolut SF features a blend of grape, dragon fruit and papaya flavors inspired by the cultures, ethnicities and cuisine of San Francisco. The brand partnered with four San Francisco figures to promote the new variety with their own expressions of life in San Francisco. It also invites consumers to express themselves on its Facebook page by answering the question, “What’s your Absolut SF?”
June 21, 2011
Pernod Ricard USA, Purchase, N.Y.