May 2005

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Light and Imports Hold Beer Up, But New Competition Pressures the Category

Cover story
- Can Beer Recapture Its Edge?
The state of the beer industry in 2005 might depend on whether you see the proverbial glass — or beer bottle — as half empty or half full.
- How Did They Do?
- Cheers To Craft Beers
- A Global View

Industry Issues
- Allied Domecq Closer To A Sale, Rockstar Teams With Coca-Cola and more...
- News Briefs
- People

Up Close With…
- The Switch: Changing It Up In Schools

- Promising On-Premise Sales
New products and healthier options dominate dining trends.

New Products
- Soda For Grown Ups, Margarita Madness and more...
- Taster’s Voice
- In Brief . . .

Trend Tracker
- Organic Opportunities
Organic beverage sales are booming. But why and who are these consumers?

Special Section
- Retail Trends — The Same, But Different
The 2004 year in retail can best be characterized as one of shifting sands.

Beverage R&D
- IFT Gathers In The Big Easy
- R&D News
- Things To See At IFT
- R&D Insider

- 2007 Emissions Update
2007 emissions standards update

Supplier’s Marketplace
- Sleeve Labeler System, Shrink-Packer and more...
- Supplier News
- People

Beverage Beat
- Pop Culture

The Last Drop
- Starbucks Effect

Advertiser Index
- Index