Anheuser-Busch, St. Louis, will distribute and market Borba Skin
Balance Waters in the United States and in
countries abroad. The agreement includes Borba Clarifying, Age Defying,
Firming and Replenishing varieties, as well as Aqua-Less Crystallines, a
powder form of the drinkable skin care line, in the United States. Borba,
based in Woodland Hills, Calif., maintains the right to sell its beverages
and crystallines in select accounts and online. Anheuser-Busch wholesalers
will begin distributing the beverages in select markets in November.
“Adding the Borba Skin Balance Waters and
Aqua-Less Crystallines to our portfolio allows us to participate in the
emerging nutraceutical beverage category,” said Dave Peacock, vice
president of business operations at Anheuser-Busch, in a statement.
“The Borba line of
beverages provides innovative and highly profitable products for our
wholesalers and retail customers, while expanding our business into
high-growth beverages beyond beer.”
Cott acquires Mexican business
Cott Corp.’s Mexican division has acquired the assets of the El
Riego Co. in Tehuacan, Mexico, along with rights to its spring water
source, for $2.1 million. Toronto-based Cott has been expanding its share
of the retailer brand soft drinks industry in Mexico, as well as its
ability to serve the up-and-down-the-street business, which represents the
biggest share of the Mexican beverage market.
“This is a small but strategic acquisition for
Cott,” said Wynn Willard, president of the company’s
international business, in a statement. “In keeping with our
international business strategy, the El Riego operation is a prudent
investment that will greatly improve our ability to service our customers
with an expanded portfolio of high-growth beverages.”
The El Riego operation includes two bottling lines that
bottle both PET and glass.
Coors gets crafty
Coors Brewing Co.
reportedly plans to launch a new subsidiary called AC Golden Brewing Co.
that will focus on the fast-growing high-end beer category. According to an
Associated Press report,
the company plans to roll out products in a “slow, deliberate
fashion, similar to its launch of Blue Moon Belgian Ale.”
The new company will be run by Glenn Knippenberg, and
is described as a “brand incubation brewery,” focused on
Blue Moon has been a standout success for Coors during
the past several years, and while not technically a craft beer, the Belgian
ale has enjoyed similar success as the craft beer industry. According to a
Brewers Association report released last month, the craft beer industry
grew 11 percent in volume sales and 14 percent in dollar sales during the
first half of 2007. Craft beer holds more than 5 percent dollar share of
total beer sales for the first time this year, the association says.
In other craft beer news, the National Beer
Wholesalers Association announced it will salute the first-ever Craft Beer
Distributor of the Year at the Brewers Association’s Great American
Beer Festival in Denver early next month.
Coca-Cola sets new recycling goal
Coca-Cola announced plans to invest more than $60 million to build the
world’s largest plastic-bottle-to-bottle recycling plant and support
recycling in the United States. The company says the investments are part
of a goal to recycle or reuse 100 percent of the company’s PET
bottles in the United States.
The new recycling plant will be built in conjuntion
with United Resource Recovery Corp., and will be located in Spartanburg,
S.C. The plant will produce approximately 100 million pounds of food-grade
recycled PET for reuse each year — the equivalent of producing nearly
2 billion 20-ounce bottles.
“The long-term sustainability of our business
depends on our ability to ensure the sustainability of our
packaging,” said Sandy Douglas, president of Coca-Cola North America.
“This new recycling facility represents a significant milestone as we
work to advance recycling in the U.S. and ensure a strong end-market for
our PET packaging.”
The new 30-acre plant will open in 2008 and will be
fully operational in 2009. To help procure material for recycling,
Coca-Cola and Coca-Cola Enterprises formed Coca-Cola Recycling LLC (CCR) in
November 2006. CCR has been charged with coming up with cost-efficient
solutions for reclaiming used beverage containers and will establish
centralized recycling centers throughout the United States. The company
also plans to expand its partnership in RecycleBank, which operates in
southern New Jersey, Delaware and Pennsylvania, and will be launching
service in upstate New York, Vermont and Massachusetts in the fall of 2007.
RecycleBank incentivises consumers to increase participation in curbside
recycling programs. The group has driven recycling rates in Philadelphia
from 15 percent to more than 50 percent, and household participation from
30 percent to 90 percent.
In addition to using recycled PET in new bottles,
Coca-Cola’s recycling plans include a line of merchandise made out of
recycled PET bottles. The products feature playful slogans such as
“I’m wearing post-consumer waste,” and “My white
t-shirt is green.”
PBG realigns business
The Pepsi Bottling Group, Somers, N.Y.,
has reorganized to improve operating efficiencies. In the United States and
Canada, the company says it will streamline field operations to centralize
decision-making and increase speed to market. The number of business units
in the two countries will drop from eight to six. Approximately 150
management positions will be eliminated, and internationally, as many as
550 hourly positions will be reduced. The company expects to realize a
pre-tax savings of $30 million.
The company says it also is looking at its full-service
vending program, and may retire select equipment.
ABA, Drinktec team up with Worldwide Food Expo
The organizers of Drinktec 2009, World Fair for Beverage and Liquid
Food Technology, will host a reception on Oct. 25 at the Worldwide Food
Expo at Chicago’s McCormick Place. The event will be held at 3:00
p.m. at booth S7044, and will feature information in the event to be held
Sept. 14-19, 2009 in Munich, Germany.
Drinktec and Worldwide Food Expo teamed up in 2006 to
promote one another’s events. Drinktec organizers expect about 1,400
exhibitors from more than 60 countries at the 2009 event, which will focus
on the latest innovations across the entire beverage production chain. The
United States is one of the show’s most important markets, the group
Also at Worldwide Food Expo, the American Beverage
Association and the International Dairy Foods Association plan to present
education sessions on beverage trends and innovations. Sessions will
“New Functional and Fortified Beverages”
on Oct. 24, which will explore the next generation of functional beverages
and discuss the benefits of value-added ingredients such as vitamin D,
omega-3 and calcium.
“Global Beverage Trends” on Oct. 25 will
discuss innovative beverage products in development around the globe and
their impact on the U.S. market.
“Trends in Beverage Consumption” on Oct.
26 will provide up-to-date beverage category data, as well as the trends
and companies behind the data.
In addition, the ABA’s booth will feature an
“InterBev Beverage Bar,” showcasing the latest in beverage offerings, as well as information on
InterBev 2008. The association will hold its board of directors meeting in
conjunction with the show.
Worldwide Food Expo also will present four general
Super Sessions to highlight global demographic, economic and food trends; a
series of in-depth plant operations workshops designed to help plant
managers cut costs and improve efficiencies; and more than 20 sessions on
topics ranging from organic labeling to sanitary design principles. Of
interest to some beverage manufacturers, IDFA also will offer a pre-show
workshop on Juice and Dairy HACCP.
Complete information on
educational sessions and registration are available at worldwidefood.com.
PepsiCo, Wal-Mart boost recycling efforts
PepsiCo and Wal-Mart, through a joint effort program to promote
recycling in Puerto Rico, established 16 recycling centers located at
Wal-Mart and Sam's Club stores. Consumers can deposit aluminum cans and PET
1 plastic bottles during specified hours on weekends. Currently, Puerto
Rico is considered one of the major waste producers per capita in the
world. The 11-week project is organized under the slogan “Tomatelo en Serio, Recicla por Puerto Rico,” which translates to “Take it seriously, recycle
for Puerto Rico.”
In addition, the program features a recycling contest
for Puerto Rican schools. To help promote the program, PepsiCo and Wal-Mart
also partnered with non-profit organization “Yo Limpio a Puerto Rico” and its
spokesperson, reggaeton music artist Daddy Yankee. The recycling centers
will be located across the island and will be managed by “Yo Limpio a Puerto Rico”
I want to hear from you. Tell me how we can improve.
Beverage Industry’s February issue details the steps that beverage-makers are taking to foster a more sustainable future for beverage packaging. Also in this issue, the eMagazine highlights the distribution changes impacting the U.S. wine as well as what is driving the demand for probiotic beverages. Additional articles detail the ingredients supporting cognitive and energy beverage formulations, and the emerging domestic and exotic fruit flavors of tomorrow.