Elio Pacheco has been named president and general manager of Evian North America. Jeff Caswell, former senior brand manager, has been promoted to vice president of marketing… The Coca-Cola Co. has named Joseph Tripodi chief marketing and commercial officer. Tropodi previously served as senior vice president and chief marketing officer for Allstate Insurance Co… John Culhane, executive vice president and general counsel at Coca-Cola Enterprises, Atlanta, plans to leave that post at the end of the year. The company named Joseph Heinrich chief accounting officer, and Charles Lischer has been named vice president of finance for the company’s European division… The FRS Co., Santa Barbara, Calif., has named James Quandt chairman of its board of directors… Heaven Hill Distilleries Inc., Bardstown, Ky., has appointed Andy Shapira director of sales analysis. Shapira will work with the management team on inter-disciplinary projects, and develop brands and processes… Pernod Ricard USA, Purchase, N.Y., has promoted Edward Freeman Russell, to associate distiller at the Austin Nichols Distillery in Lawrenceburg, Ky… Crown Imports, Chicago, has selected Paul Verdu as vice president of marketing, managing the Pacifico, Modelo Especial and Negra Modelo Beer brands… Diageo North America, Norwalk, Conn., has appointed Catherine Jessup chief financial officer. Jessup succeeds Deirdre Mahlan who was promoted to a global position within Diageo. The company also named Maggie Lapcewich president of national accounts. She will lead the company’s beer, wine and spirits business with national on- and off-premise customers. Lapcewich succeeds Tex McCarthy, who has left the company… Reed’s Inc., Los Angeles, has named Thierry Foucaut chief operating officer. He will oversee merchandise operations, inventory planning, fulfillment, sourcing, transportation and information technology.