Absolut Vodka was the
title sponsor for the “Live Earth SOS” short film series aimed
at generating awareness for the global climate crisis. The sponsorship
begins at this month’s Live Earth concert in New Jersey.
Bravo! Brands, North Palm
Beach, Fla., and Coca-Cola Enterprises, Atlanta, have terminated their distribution agreement. The
companies, which agreed to a 10-year distribution deal in August 2005, cite
economic returns that were “far below expectations” for the
termination, said Ben Patipa, president of Bravo Brands, in a statement.
Canada’s Global Wine
& Spirits opened a new office in
Shenzhen, China to further its development strategy in the country.
Heineken USA, White Plains,
N.Y., opened a new regional business unit office for the Northeast in
Stamford, Conn. The 77-person office will manage the Heineken USA portfolio
from Maine to Pennsylvania, which is currently the company’s largest
Palm Bay International,
Boca Raton, Fla., has changed its name from Palm Bay Imports, which is
reflected in a redesigned corporate logo for the importer of wine and
Peju Province Winery,
Rutherford, Calif., announced several new environmental initiatives and
renewed its commitment to sustainable farming. The company installed solar
panels that provide 35 percent of the winery’s energy as well as
energy-efficient bulbs, and switched to non-toxic and environmentally safe
cleaning supplies. In addition, it is in the process of switching to
recyclable packing and biodegradable shipping materials. The winery also
offers an incentive to employees who purchase hybrid cars.
Icelandic Water Holdings,
Thorlakshofn, Iceland, received CarbonNeutral Certification from the
same-named company. The certificate recognizes the maker of Icelandic
Glacial bottled water for its ongoing commitment to reduce its overall
Reeds Inc., Los Angeles,
entered an agreement with Heidelburg
Distributing for distribution of
Reed’s soft drinks in Ohio.
Bling H20 has been
added to the menu at Pennsylvania’s Hershey Lodge, including the
Hershey Grill and Forebay Lounge.
Greensboro, N.C., signed with Beverages Direct, Wheaton, Ill., to distribute Burn Energy Drink in the
Sweet Success Enterprises,
San Antonio, Texas, announced seven of its ready-to-drink functional
beverages are available for sale at samsclub.com, the Web site of
Sam’s Club warehouse stores owned by Wal-Mart Stores Inc.
Bernick’s Beverages and Vending, Duluth, Minn., acquired Better
Brands Inc., also of Duluth, Minn. The
acquisition makes Bernick’s the second-largest Miller Brewing Co.
distributor in Minnesota.
Queen City Coffee Co., West
Chester, Ohio, launched a newly redesigned Web site for wholesale orders.
Lifestyle Beverages Inc.,
Garden City, N.Y., partnered with R.L. Lipton, Cleveland, Ohio, to distribute TrimWater in northeast Ohio.
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The May 2020 edition dives into where beverages fit in the future of cannabis. Readers also can find out how beverage market and retailers are adjusting to handle coronavirus. Additionally, this issue highlights the latest trends impacting protein and sports drinks, fiber and probiotics, packaging design and much more!