Creators Briefs

Anniversary malt
Briess Malt & Ingredients Co. will release a special new malt for craft breweries in honor of the company’s 130th anniversary. Briess Anniversary Malt is a base malt with a distinctively different flavor profile than standard base malts, and although it can be used to brew any beer style, is designed specifically for lager beers. The company began in 1876 in Czechoslovakia and is currently the only vertically integrated malting company in North America. Breiss Malt & Ingredients Co., 625 South Irish Road, P.O. Box 229, Chilton, Wis. 53014; 800/657-0806;
100-calorie sweetener
Danisco Sweeteners has developed sweeteners for reduced-calorie beverages. Litesse polydextrose and Lactitol have reduced calories, fat and sugar. Both can help in formulations for 100 calorie or less portions. Litesse is a specialty carbohydrate with a wide range of physiological and functional benefits. Lactitol is a versatile reduced-calorie sweetener derived from milk sugar. The company also introduced a full line of Fair Trade certified vanilla products. Danisco USA Inc., 565 Taxter Road, Suite 590, Elmsford, N.Y. 10523; 913/764-8100;
Botanical benefits
Mannatech Inc. announces the introduction of PhytoMatrix, the first nutrition supplement containing fully standardized and completely plant-based vitamins, minerals and phytochemicals. PhytoMatrix contains no synthetic or chemically derived active ingredients, only vitamins, minerals and phytochemicals that have been absorbed by and stored in a plant’s roots. Research shows the plant-based minerals are more easily absorbed in the body. Mannatech Inc., 600 South Royal Lane, Suite 200, Coppell, Texas, 75019; 972/ 471-7400;
Cranberry’s benefits
Decas Botanical Synergies, a division of Decas Cranberry Products Inc., introduces PACran whole cranberry powder standardized to cranberry proanthocyanidins (PACs), the compound known for its anti-adhesion properties. PACran is the first and only PAC-standardized product on the market made from a proprietary manufacturing process and a superior “Early Black” cranberry cultivar. It can be used in functional beverages and is exclusively distributed by P.L. Thomas & Co. Inc. Decas Cranberry Products Inc., 219 Main Street, Wareham, Mass. 02571; 800/649-9811;
Coffee, exotic flavors
Robertet Flavors introduces new coffee flavors, including cappuccino, coffee, espresso, vanilla latte and coffee with cream. The flavors are available in natural, liquid and water-soluble formulations for a variety of applications, including beverages, dairy and syrups. In addition, the company also launched the Taste of Southeast Asia line of exotic tropical fruit flavors. Among the profiles in the line are dragonfruit, guava, lychee and mangosteen. – Robertet Flavors Inc., 10 Colonial Drive, Piscataway, N.J. 08854; 732/981-8300;
Sodium reducer
Wixon Inc. introduces a new salt substitute, KCLean Salt, which can cut the sodium content of regular table salt in half without losing the taste, texture, functionality or mouthfeel. KCLean Salt is a unique combination of potassium chloride and sodium chloride with a flavor blend from Wixon’s line of Mag-nfique Flavor Technologies. – Wixon Inc., 1390 East Bolivar Avenue, St. Francis, Wis. 53235; 414/769-3024;