Riding The Energy Buzz
Wringing every second out of the day is hard when the world whips by at an increasingly frenetic pace. That’s one reason so many consumers reach for a little “liquid motivation” in the form of an energy beverage. In the past five years, no segment has flourished more quickly than the energy segment. One look at shelves and cold cases reveals something for nearly everyone in need of a tasty, gulpable boost.